By Darina, Senior Affiliate Manager at Rocks Partners
I’ve lost count of how many times I’ve been asked: “How do you guys pull these numbers?”
CPA up to €800. RevShare up to 60%. Access to custom flows, exclusive promos, and branded assets that feel like they were stitched into the traffic itself.
No secrets here. Just the relentless, unsexy, behind-the-scenes grind we call Inside Sales — and it’s where some of the biggest wins are born.
How Custom Deals Actually Work
Let’s start with the basics.
Every affiliate starts on base terms. But those don’t last long if you know what you’re doing. Once you show stable FTDs, decent conversion, or killer retention, we talk. And when we talk, we talk numbers.
We build around two pillars:
- Custom CPA models: tailored to your traffic source, GEOs, and risk profile.
- Dynamic RevShare: the more value you prove, the higher your cut — clean and simple.
These aren’t “one-size-fits-all” templates. They’re living systems, tied to performance, seasonality, and your specific leverage.
Who’s In the Room When the Deal Gets Made
Every deal starts with a signal: strong stats, a new GEO, or a whisper that “these guys are doing something interesting.”
From there, it’s a four-seat table:
- Me or another Senior AM, holding the numbers, the red flags, and the gut checks.
- Our Product Team, deciding what traffic types the brand can handle.
- Finance, because someone has to keep us from promising €1000 CPA to everyone with a landing page.
- And sometimes, the CEO himself, when we’re looking at a truly big play.
It’s fast, blunt, and data-driven. No long calls. No fluff. You come in with results — we come in with firepower.
Real Case: How One Partner Doubled ROI
Let me show you what this looks like in the wild.
There was a guy running quality SEO traffic to one of our brands. Clean funnels, high-intent users, decent volume. But his base deal? Standard RevShare, no boosts, nothing spicy.
We jumped on a call. Looked at the cohort data. Saw the LTV. It was time to go deeper.
We built him a custom offer:
- Tiered RevShare, climbing to 60%.
- Access to our internal CRM flows.
- A tailored bonus campaign just for his top GEO.
Three months later, his ROI doubled. And he’s still scaling — now with prelander support, faster payments, and direct input on retention mechanics.
Because when you prove you can play, we help you win bigger.
What It Takes to Get Inside
This part is simple. We don’t reward noise. We reward signal.
You want in? Show us:
- Traffic with intent (not just clicks).
- Clean compliance (we’re not your babysitter).
- Real interest in optimization, not just “set and forget.”
If your numbers talk, we listen. And we’ll build something together that doesn’t just convert — it compounds.
Not a “Deal”? Not Yet.
And if you’re not there yet? No problem. We want you to grow into it.
Every top partner we have today started small. Then they scaled. Then we scaled with them. That’s the game.
And trust me — the real fun starts when you’re sitting at the inside table.
Got stats worth negotiating? Hit me up.
I’ll run the numbers. If there’s a deal to be made — I’ll make it. Let’s talk firepower.
— Darina
Senior Affiliate Manager
Rocks Partners
